Co-founder

🌿 A Note from Asha: Could You Be Swara’s Co-Founder? 

I didn’t start Swara because I wanted to run a fashion brand. I started it because I couldn’t unsee what I had witnessed during my Gandhi Fellowship. Talented women in rural India with no income, no dignity of choice, and no place in the economic story we were telling as a country.

Swara was my answer to that silence. A brand that stands for voice, value, and visibility. Since then, we’ve built something powerful!

  • A community of rural women artisans

  • Thousands of customers across continents

  • A new kind of fashion. More ethical, more slow, more meaningful.

  • An experiential learning program called CraftHER that connects global students with grassroots changemakers

And now, Swara is growing up. The vision is big:

  • To build India’s most loved ethical fashion brand,

  • To run a cultural tourism vertical that gives young people life-changing exposure,

  • To prove that working with women is not just impactful, it’s profitable!

 I’m looking for someone to build Swara with me. Not just in a role, but as a co-founder. Not a hire, but a partner. 

I’m the kind of person who sees ten new ideas a day. I love creating, experimenting, dreaming, fundraising, pitching, and finding new market white spaces. But what I need is someone who sees the tenth idea and says “Let’s take idea #2 and make it bulletproof.”

I need a person who:

  • Feels joy in making operations flow smoothly

  • Love the details. Who loves systems, dashboards, timelines, people management

  • Believes in running a tight ship, not just a beautiful one

  • Is not afraid to work in ambiguity but brings structure to chaos

  • Can take charge of running Swara day-to-day, building the engine 

You might be someone who’s worked in scaling startups, operations, or consumer brands. Maybe you’ve built a team before, or maybe you’ve been waiting for your moment to lead one.

Either way, if you’re driven, thoughtful, resilient, kind, and excited about building a brand that means something, I’d love to hear from you.

This isn’t a job opening. This is an open door.

Write to me: asha@swaravow.com

Let’s talk.

—
Asha
Founder, Swara